Welcome to Yatra

From Self-Development to a Coin Flip

Some people know early what they want to be. They know what work they will do and what life they want to live. I was never like that. I never had clear answers I could give another person. If someone asked what I wanted to become, I could only answer with stories. With examples. Never with a straight line. For a long time my life felt abstract and imaginary. It was never designed the way I wanted it to look, smell, sound, or feel.

I like the work I do. But I often catch myself finding reasons not to do it. Or to do it later. When I work for others, I rarely give one hundred percent. And because I am a service provider, that means always. It is not because I lack ideas. It is not because I lack energy. It is because I do not want to give those things away. I want to give them to myself. But I did not know where to put them.

I had not yet found the project where I wanted to put my whole heart and soul. While you are discovering these things about yourself, life continues. You still need to earn money. You still have responsibilities. So you keep doing the work even when you feel you might want to change it or leave it. That is a difficult place to stand. It becomes hard to believe in yourself. People like what you do. You like it too. The reviews are good. Yet something inside you does not click. My work has always been a race after the newest software, the newest tools, the newest tricks and trends. There is constant pressure to learn more just to keep up. It is easy in that world to develop impostor syndrome. To doubt yourself.

Because marketing, in its simplest form, is about creating demand. You work to make people want something—whatever product or service the client needs to sell. 

You force yourself to create fake demand—for money, for yourself, for others—without giving yourself the chance to refine whether it serves a meaningful purpose. I do not want to be part of that whirlwind. I have come to understand that, for my life to feel fulfilled, it is important for me to know I contribute something good to the world, even if it is a drop in the ocean. Even if it is small or modest, I want to give back to society. I want to use the power of business to do good. I want to become a better person. I want my work and involvement to have a positive impact, because I feel it is my duty as a participant in this world.

For years, I have felt drawn to do something with my body. I care deeply about how I nourish it, what I eat and drink. If I were in my twenties, I might have pursued becoming a nutritionist. But now, it does not fit into my life plans. Becoming a nutritionist requires six years of on-site study. Relocating would make it even more complicated, and studying outside Latvia is far more expensive. On top of that, I have just begun my MBA. Taking on all of this—time, cost, responsibility—would be too much for me and my family.

The same applies to training as a physical coach. It demands time and resources I cannot comfortably afford. It would bring strain and discomfort to my current life and loved ones.

Yoga, however, answers these questions. It gives me the opportunity to grow physically and mentally—not just today, but for the future. When I am fifty, when I am a grandmother, I want to be a better mother, friend, partner, daughter, and person. I do not wish to become a burden to my children, partner, or grandchildren as I age.

Yoga allows me to contribute to others: teaching them to understand their own bodies and minds, to live in balance. At the same time, I can earn a living and pursue a professional path. It is a lifelong study, a continuous investment in myself, and a way to give back through the practice itself.

All of these points align. Yoga brings positive, meaningful impact to my life. It offers growth, contribution, and purpose—enough for me to welcome it fully and seriously into my life.